Studies that fall under Inspire tend to be higher level. The goal is to dig into core needs and behaviors to identify themes, inform strategy, and develop a research roadmap. This supports teams in staying ahead of trends.
Studies that Evaluate gather feedback on specific concepts or designs. They test and validate design assumptions to help iterate and evolve work quickly. Evaluative studies are facilitated by a researcher or design/product team.
Long form interviews let us deep dive into a topic, behavior, or a users needs. This requires coordinating participants, writing screeners and discussion guides, taking notes and video recordings, then synthesizing data.
Conducting shadowing of people using our products, or competitor products help us see the full picture. We will shadow for anywhere from a few hours, to a few days. Seeing use in real time makes it impossible to miss the kinks in our offering.